Cookie Policy

Flooring Solutions Inc. | Last Updated: July 20, 2026

1. Introduction

This Cookie Policy explains how Flooring Solutions, Inc. ("Company," "we," "us," or "our") uses cookies and similar tracking technologies on our website(s) and digital properties (collectively, the "Site").

This Policy is intended to provide transparency regarding how information may be collected, used, shared, and processed through our Site in accordance with applicable privacy laws, including the California Consumer Privacy Act ("CCPA") and the California Privacy Rights Act ("CPRA").

You may accept, reject, or customize certain cookie preferences at any time through our cookie management tools or browser settings.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile device) when you visit a website. They are commonly used to help websites function efficiently, improve user experience, analyze website traffic, and provide information to website operators.

Cookies may be "session cookies," which expire when you close your browser, or "persistent cookies," which remain on your device for a set period of time or until manually deleted. Some cookies and tracking technologies used on our Site may remain on your device after your browsing session ends.

3. How We Use Cookies

3.1 Strictly Necessary Cookies

Strictly necessary cookies are essential for the operation of our Site and cannot typically be disabled through our systems. These cookies help support website security, network management, accessibility features, form submissions, session functionality, and load balancing and performance optimization.

Without these cookies, certain portions of the Site may not function properly. Because these cookies are necessary for the operation of the Site, they cannot typically be disabled through our cookie preference tools.

3.2 Analytics and Performance Cookies

Non-essential analytics and performance cookies help us understand how visitors interact with our Site so we can improve functionality, usability, content, and overall performance.

These cookies may collect information such as pages visited, time spent on pages, traffic sources, browser and device information, geographic region, and website interaction metrics.

We currently use Google Analytics for website analytics and performance measurement. Information collected through analytics cookies is generally aggregated and used to improve website operations and user experience.

3.3 Marketing and Advertising Cookies

Marketing and advertising cookies help deliver relevant advertisements, measure campaign effectiveness, support remarketing initiatives, build audience insights, and personalize marketing content. These technologies may track browsing activity across websites and devices.

We currently use Google Analytics and Lead Forensics, as described in Sections 3.2 and 4 of this Policy. Additional analytics or advertising technologies may be implemented in the future, in which case this Policy will be updated accordingly.

Where required by applicable law, non-essential marketing and advertising cookies will only be activated after obtaining appropriate consent.

3.4 Business Intelligence and Visitor Identification Technologies

We may use business intelligence, visitor identification, and lead attribution technologies, including services such as Lead Forensics, to better understand business engagement with our Site.

Information collected through these technologies may include IP address information, business-related browsing activity, website interaction data, referral information, device and browser details, and approximate geographic information.

We may use this information to analyze website traffic trends, improve marketing and business development efforts, better understand organizational interest in our services, and enhance website functionality and customer engagement.

Where required by law and where technically feasible, these technologies are deployed subject to applicable consent and opt-out requirements.

4. Lead Forensics: Third-Party Tracking Tool

Our Site uses Lead Forensics, a business-to-business (B2B) website intelligence service provided by Lead Forensics Ltd. Lead Forensics helps us identify the companies, rather than individual consumers, that visit our Site. Lead Forensics may operate using a combination of IP address matching, cookies, and other tracking technologies where applicable.

Specifically, Lead Forensics may:

• Record the IP address of devices that visit our Site
• Match the IP address against proprietary business IP address databases to identify the business organization associated with that IP address
• Track which pages on our Site were visited, how long was spent on each page, and the general browsing journey
• Use cookies, tracking technologies, and/or pixel tags to support this functionality

Lead Forensics is intended to identify organizations and business-related website activity rather than directly identifying individual consumers during the normal course of operation.

For more information regarding Lead Forensics and its data practices, please review the Lead Forensics Privacy Policy.

5. Summary of Cookies Used on Our Site

The following categories of cookies may be used on our Site:

• Strictly Necessary Cookies. Used to enable core website functionality, security, accessibility, and navigation.
• Analytics and Performance Cookies. Used to measure Site usage, understand visitor engagement, and improve website functionality and performance.
• Marketing and Advertising Cookies. Used to support advertising, remarketing, campaign measurement, and audience insights.
• Business Intelligence and Visitor Identification Technologies. Used to identify business-related website engagement, analyze organizational interest, and support business development initiatives.

6. Applicable Law: California (CCPA/CPRA)

We are committed to responsible data practices consistent with applicable law, including the California Consumer Privacy Act ("CCPA") and the California Privacy Rights Act ("CPRA").

If you are a California resident, you may have certain rights regarding your personal information, including the right to know what categories of personal information are collected, the right to access specific pieces of personal information, the right to request deletion of personal information, the right to request correction of inaccurate personal information, and the right to opt out of the sale or sharing of personal information for targeted advertising purposes where applicable.

California residents may also have the right to limit the use and disclosure of certain sensitive personal information where applicable under California law.

Where required by applicable law, we will honor valid consumer privacy requests and applicable browser-based opt-out preference signals to the extent technically practicable.

You may exercise applicable rights by contacting us using the information provided below or through any designated privacy request mechanisms made available on our Site.

We are committed to presenting privacy choices and consent mechanisms in a clear, meaningful, and non-deceptive manner consistent with applicable law.

7. Managing and Disabling Cookies

You have the right to decide whether to accept or reject non-essential cookies. You may manage your cookie preferences through our website cookie preference tools, browser settings, industry opt-out programs, and device privacy settings.

You may update your cookie preferences at any time using the Cookie Settings link available on this Site.

Most web browsers allow you to manage cookies through their settings. You may configure your browser to refuse cookies, delete existing cookies, or notify you when new cookies are placed on your device.

Browser management resources include:

• Google Chrome cookie controls
• Mozilla Firefox cookie controls
• Microsoft Edge cookie controls
• Safari cookie controls

Advertising opt-out resources include:

• Digital Advertising Alliance opt-out tool
• Network Advertising Initiative opt-out

Disabling certain cookies may affect website functionality and certain features of the Site may become unavailable.

8. Data Retention

Cookie data collected through our Site is retained only for as long as reasonably necessary to fulfill the purposes described in this Policy or as otherwise required by applicable law.

Session cookies are typically deleted when you close your browser. Persistent cookies remain on your device until they expire or are manually deleted.

Information collected through third-party providers, including Lead Forensics, may be retained in accordance with those providers' applicable retention policies.

9. International Data Transfers

Certain third-party service providers we use, including Google Analytics and Lead Forensics, may process information on servers located outside of California or outside of the United States. Where such transfers occur, we take reasonable steps to ensure information is handled consistent with applicable law.

10. Contact Us

11. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, vendor relationships, or business practices.

Any updates will be posted on this page with a revised "Last Updated" date.